Big Love

In Season three, Bill Henrickson, who last season bought a gaming-machine business to supplement his Home Plus superstores, is looking to diversify even further in the face of a flat do-it-yourself market and a crackdown on polygamists around the country. It's not a polygamist-friendly world out there and that's why Bill wants to protect his growing family by diversifying his businesses, building goodwill in his neighborhood, and adding a new wife who can deliver him more children.